Now that you have seen what the new logo looks like, i will go through the designing process that the first logo didn't really have. The first logo was just rushed and done quite quickly so that we could have a logo, but this new one has had a lot more thought gone into it. The first design for the logo looked like this:
The top two designs were the new ideas for the logo and the bottom two were designs similar to the logo that we had already. The first top design was what the new logo was going to be, it has the T Z and V visible in it's design and it is quite simple and fits well together. I liked how it was in a 'rectangular' shape and also looked a bit like an arrow going downwards. But then the 2nd top design was thought of and drawn and i instantly preferred it to the other new design. I like that it is in a circle, because to me that makes it more 'logo like' and so i decided that it would be the new logo.
After deciding on that i thought i would draw it a few more times on another piece of paper to see if i came up with anything else to add to it or any other ways of drawing it. This is what i did:
When I started to redraw the logo, Rabbi said that she thought the T in the design looked like an umbrella and so i experimented to see if we could do anything with that idea.I drew an umbrella design on the T and then drew the Z in a shape to a lightning bolt underneath the 'umbrella T'. I then drew a more simple version of the 'umbrella style' logo but i didn't really like the way it turned out. I preferred the original design. So then i drew the original design for the new logo out just so i could see it on the page and work out if there was anything that i needed to change on it. I decided that it was fine just how it was, but i had the idea to try and draw it in block letters just to see how it looked, and so i did that at the bottom of the page, but i didn't like that either, it was too big and wasn't simple enough like the original design for it. So i stuck with the normal version of the logo and decided to try and so simple drawings of the logo on certain products. I drew what it would look like on a TV screen just before the film is about to play. I tried writing the T Z V Productions in all capital letters to see how it looked compared to doing both upper case and lower case letters. I think 'T Z V Productions' is how it will appear on all products. I did a colour version just so show where the different letters appear in the logo, as a kind of 'colour letter key' for the T Z V. Rabbi then said that she liked the colour version, but I think having colour as part of the actual logo wouldn't look right; i think the plain black is how the logo should be.
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